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	<title>Comments for Web Analytics Secrets</title>
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	<link>http://www.webanalyticsecrets.com</link>
	<description>Web Analytics Secrets aims at creating an ongoing conversation about web analytics and the wider fields it affects.</description>
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		<title>Comment on Web analytics careers: web analytics is a whole world in its own right! by Penny</title>
		<link>http://www.webanalyticsecrets.com/2011/10/22/web-analytics-careers-web-analytics-is-a-whole-world-in-its-own-right/#comment-61</link>
		<dc:creator>Penny</dc:creator>
		<pubDate>Sat, 29 Oct 2011 17:13:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=199#comment-61</guid>
		<description><![CDATA[Thanks DJ!
I could not agree more on the 2 options you are talking about and how they can help take someone&#039;s career to the next level. Managing your own career requires quite a lot of thinking in terms of what you want to do and it&#039;s about asking yourself the right questions and that&#039;s not definitely not the easy bit!

Penny]]></description>
		<content:encoded><![CDATA[<p>Thanks DJ!<br />
I could not agree more on the 2 options you are talking about and how they can help take someone&#8217;s career to the next level. Managing your own career requires quite a lot of thinking in terms of what you want to do and it&#8217;s about asking yourself the right questions and that&#8217;s not definitely not the easy bit!</p>
<p>Penny</p>
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		<title>Comment on Web analytics careers: web analytics is a whole world in its own right! by DJ</title>
		<link>http://www.webanalyticsecrets.com/2011/10/22/web-analytics-careers-web-analytics-is-a-whole-world-in-its-own-right/#comment-60</link>
		<dc:creator>DJ</dc:creator>
		<pubDate>Wed, 26 Oct 2011 22:25:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=199#comment-60</guid>
		<description><![CDATA[Hi Penny

Good post!

I think there is a lot that can be said about career choices that isn&#039;t often considered by people on their first, second or third jobs. When you specialise in an area (analytics, UX, whatever...) you get engrossed in what you are doing and the way things are moving forward and it&#039;s often hard to take a step back and see the wood from the trees. Also (small plug!) it&#039;s rare that you get a good manager - more on this here: http://www.uie.com/brainsparks/2011/10/10/experienced-designers-choose-your-next-manager/

I think Avinash makes a very good point about becoming a team leader/manager. In most corporate companies there is very little scope to go up the ranks *without* getting into managing people somehow. You have to be *very* smart and sit with all the strategy MBA management consultancy types to avoid it, in my experience. So acquiring and learning as much as you can about whether you think managing people is &#039;for you&#039; is very wise in my book. If you don&#039;t think you would enjoy it, then consider where you think you&#039;ll most enjoy yourself (life&#039;s not just about money obviously!)

The other set of skills that I think are very important are those of consulting.
By this I mean building positive working relationships, probing effectively to find underlying needs and objectives, facilitating discussion and driving a consensus, aligning needs with a set of solution options, presenting ideas powerfully and coherently. Very few people I&#039;ve met can do this stuff really well, even quite senior managers, and I view this stuff as essential to career development even if you&#039;re not cut out for management.

These two elements - managing people and consulting - I think are my favourite bits of my job. They are always frantic, sometimes exciting and often frustrating. But when they go well they are thankfully colossally rewarding.

Cheers
DJ]]></description>
		<content:encoded><![CDATA[<p>Hi Penny</p>
<p>Good post!</p>
<p>I think there is a lot that can be said about career choices that isn&#8217;t often considered by people on their first, second or third jobs. When you specialise in an area (analytics, UX, whatever&#8230;) you get engrossed in what you are doing and the way things are moving forward and it&#8217;s often hard to take a step back and see the wood from the trees. Also (small plug!) it&#8217;s rare that you get a good manager &#8211; more on this here: <a href="http://www.uie.com/brainsparks/2011/10/10/experienced-designers-choose-your-next-manager/" rel="nofollow">http://www.uie.com/brainsparks/2011/10/10/experienced-designers-choose-your-next-manager/</a></p>
<p>I think Avinash makes a very good point about becoming a team leader/manager. In most corporate companies there is very little scope to go up the ranks *without* getting into managing people somehow. You have to be *very* smart and sit with all the strategy MBA management consultancy types to avoid it, in my experience. So acquiring and learning as much as you can about whether you think managing people is &#8216;for you&#8217; is very wise in my book. If you don&#8217;t think you would enjoy it, then consider where you think you&#8217;ll most enjoy yourself (life&#8217;s not just about money obviously!)</p>
<p>The other set of skills that I think are very important are those of consulting.<br />
By this I mean building positive working relationships, probing effectively to find underlying needs and objectives, facilitating discussion and driving a consensus, aligning needs with a set of solution options, presenting ideas powerfully and coherently. Very few people I&#8217;ve met can do this stuff really well, even quite senior managers, and I view this stuff as essential to career development even if you&#8217;re not cut out for management.</p>
<p>These two elements &#8211; managing people and consulting &#8211; I think are my favourite bits of my job. They are always frantic, sometimes exciting and often frustrating. But when they go well they are thankfully colossally rewarding.</p>
<p>Cheers<br />
DJ</p>
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		<title>Comment on Practice web analytics when KPIs are up to understand why they go down. by Penny</title>
		<link>http://www.webanalyticsecrets.com/2011/07/24/practice-web-analytics-when-kpis-are-up-to-understand-why-they-go-down/#comment-47</link>
		<dc:creator>Penny</dc:creator>
		<pubDate>Sun, 14 Aug 2011 10:59:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=188#comment-47</guid>
		<description><![CDATA[Hi Oliver,
Many thanks for taking the time to comment, this is what Web Analytics Secrets is all about: a platform built to generate debates around web analytics and any other related topic. I think you are spot on when you say that some of the content written here can be used in other business functions and not just online. On a different note, I know you now specialise in HR and I know staff training and development are (or at least should be) 2 key areas in any company HR strategy. But this is also the case for WA, practitioners need to keep up-to-date with the latest tools but also the new ways of thinking web analytics through. There will be an article about this topic and I will make sure you are the first to know about it!
Thanks again
Penny]]></description>
		<content:encoded><![CDATA[<p>Hi Oliver,<br />
Many thanks for taking the time to comment, this is what Web Analytics Secrets is all about: a platform built to generate debates around web analytics and any other related topic. I think you are spot on when you say that some of the content written here can be used in other business functions and not just online. On a different note, I know you now specialise in HR and I know staff training and development are (or at least should be) 2 key areas in any company HR strategy. But this is also the case for WA, practitioners need to keep up-to-date with the latest tools but also the new ways of thinking web analytics through. There will be an article about this topic and I will make sure you are the first to know about it!<br />
Thanks again<br />
Penny</p>
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		<title>Comment on Practice web analytics when KPIs are up to understand why they go down. by Oliver Wallace</title>
		<link>http://www.webanalyticsecrets.com/2011/07/24/practice-web-analytics-when-kpis-are-up-to-understand-why-they-go-down/#comment-34</link>
		<dc:creator>Oliver Wallace</dc:creator>
		<pubDate>Tue, 26 Jul 2011 09:48:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=188#comment-34</guid>
		<description><![CDATA[I have been following your blog for a while and enjoy the insights and learning I get from a Web Analytics perspective. What strikes me and it is refreshing, is how commercial your approach to WA is. Ultimately an analyst’s role is about increasing quality revenue by increasing conversion or page views (depending on your business model). The analysis in itself is not the goal yet I have seen it appear to be the goal all too often. You frequently make the point about internal and external context which for me is key and so often missing from detailed actionable analytics in any business area – be it sales, marketing, HR, finance or anywhere else for that matter. 

This latest post struck a particular cord. Your point is clearly valid and you make the case for producing key insights in the good times as well as the bad really well. It got me thinking that this point can be made wider than simply in the web analytics space. 

How often have you seen a post project review taking place when a project or initiative has not achieved the outcomes that was planned or expected? Everyone likes to get involved and has an opinion when reviewing why an employee has been underperforming. What went wrong? Why? and What can we do differently to hire better next time? etc are all valid questions. BUT, how often t
do you see a project review when quality time is spent understanding why the project was a success and what contributed to this? If more time was spent in organisations reviewing and measuring what is happening when things are going well then quality insights might be gleaned that ensure there is less fixing (and analysis) to do when things don’t go as as planned. You could say it’s the difference between being proactive and reactive and from where I’m sitting I don’t see many reactive organisations creating much shareholder value these days…

IMHO of course ;-) 

OW]]></description>
		<content:encoded><![CDATA[<p>I have been following your blog for a while and enjoy the insights and learning I get from a Web Analytics perspective. What strikes me and it is refreshing, is how commercial your approach to WA is. Ultimately an analyst’s role is about increasing quality revenue by increasing conversion or page views (depending on your business model). The analysis in itself is not the goal yet I have seen it appear to be the goal all too often. You frequently make the point about internal and external context which for me is key and so often missing from detailed actionable analytics in any business area – be it sales, marketing, HR, finance or anywhere else for that matter. </p>
<p>This latest post struck a particular cord. Your point is clearly valid and you make the case for producing key insights in the good times as well as the bad really well. It got me thinking that this point can be made wider than simply in the web analytics space. </p>
<p>How often have you seen a post project review taking place when a project or initiative has not achieved the outcomes that was planned or expected? Everyone likes to get involved and has an opinion when reviewing why an employee has been underperforming. What went wrong? Why? and What can we do differently to hire better next time? etc are all valid questions. BUT, how often t<br />
do you see a project review when quality time is spent understanding why the project was a success and what contributed to this? If more time was spent in organisations reviewing and measuring what is happening when things are going well then quality insights might be gleaned that ensure there is less fixing (and analysis) to do when things don’t go as as planned. You could say it’s the difference between being proactive and reactive and from where I’m sitting I don’t see many reactive organisations creating much shareholder value these days…</p>
<p>IMHO of course <img src='http://www.webanalyticsecrets.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  </p>
<p>OW</p>
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		<title>Comment on Communicating efficiently on web data in writing: a daily challenge for web analysts. by Rafi</title>
		<link>http://www.webanalyticsecrets.com/2011/04/30/communicating-efficiently-on-web-data-in-writing-a-daily-challenge-for-web-analysts/#comment-25</link>
		<dc:creator>Rafi</dc:creator>
		<pubDate>Fri, 20 May 2011 20:14:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=125#comment-25</guid>
		<description><![CDATA[Another useful article.

When clients send you excel spreadsheets, you open it fairly quickly; especially when they mark the email as urgent. But when a colleague emails me with a spreadsheet, you are absolutely correct: I make sure that is at the bottom of my priority list. Hmm, I just remembered something: I emailed my colleagues recently with an excel spreadsheet. No wonder they didn&#039;t reply yet!]]></description>
		<content:encoded><![CDATA[<p>Another useful article.</p>
<p>When clients send you excel spreadsheets, you open it fairly quickly; especially when they mark the email as urgent. But when a colleague emails me with a spreadsheet, you are absolutely correct: I make sure that is at the bottom of my priority list. Hmm, I just remembered something: I emailed my colleagues recently with an excel spreadsheet. No wonder they didn&#8217;t reply yet!</p>
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		<title>Comment on Communicating efficiently on web data in writing: a daily challenge for web analysts. by Tim Leighton-Boyce</title>
		<link>http://www.webanalyticsecrets.com/2011/04/30/communicating-efficiently-on-web-data-in-writing-a-daily-challenge-for-web-analysts/#comment-18</link>
		<dc:creator>Tim Leighton-Boyce</dc:creator>
		<pubDate>Wed, 04 May 2011 13:41:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=125#comment-18</guid>
		<description><![CDATA[I sometimes include video in the mix. I find that recording a short screencast as I take someone through an on-screen report can be very useful. It&#039;s also great when you&#039;re trying to illustrate an issue on the site, of course.

Jing is a great system for recording these, since it enforces a 5 minute limit. It used to be 2 minutes, which was an even better discipline.

Jing also allows you to upload to screencast.com, where they can be password protected. You wouldn&#039;t want to upload these to YouTube!]]></description>
		<content:encoded><![CDATA[<p>I sometimes include video in the mix. I find that recording a short screencast as I take someone through an on-screen report can be very useful. It&#8217;s also great when you&#8217;re trying to illustrate an issue on the site, of course.</p>
<p>Jing is a great system for recording these, since it enforces a 5 minute limit. It used to be 2 minutes, which was an even better discipline.</p>
<p>Jing also allows you to upload to screencast.com, where they can be password protected. You wouldn&#8217;t want to upload these to YouTube!</p>
]]></content:encoded>
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		<title>Comment on Communicating efficiently on web data in writing: a daily challenge for web analysts. by Penny</title>
		<link>http://www.webanalyticsecrets.com/2011/04/30/communicating-efficiently-on-web-data-in-writing-a-daily-challenge-for-web-analysts/#comment-16</link>
		<dc:creator>Penny</dc:creator>
		<pubDate>Sun, 01 May 2011 19:32:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=125#comment-16</guid>
		<description><![CDATA[Hi Peter,
yes, I think it is very hard to find the right balance as we need to provide intelligent information which will require detail but we also need to be concise at the same time so that we don&#039;t discourage our busy readers from reading till the end!
So what do we do then?! I think if as analysts we feel the information provided is not straightforward, then we need to go and chat with the recipients afterwards to make sure that everything is understood. It may be that a face to face meeting is required with all the stakeholders. But the more I think about this, the more I think we need process in place so that the data collected is used and or understood at least.
How do you make sure your analyses are used?
Thank you for the comment!
Penny]]></description>
		<content:encoded><![CDATA[<p>Hi Peter,<br />
yes, I think it is very hard to find the right balance as we need to provide intelligent information which will require detail but we also need to be concise at the same time so that we don&#8217;t discourage our busy readers from reading till the end!<br />
So what do we do then?! I think if as analysts we feel the information provided is not straightforward, then we need to go and chat with the recipients afterwards to make sure that everything is understood. It may be that a face to face meeting is required with all the stakeholders. But the more I think about this, the more I think we need process in place so that the data collected is used and or understood at least.<br />
How do you make sure your analyses are used?<br />
Thank you for the comment!<br />
Penny</p>
]]></content:encoded>
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		<title>Comment on Communicating efficiently on web data in writing: a daily challenge for web analysts. by Peter O'Neill</title>
		<link>http://www.webanalyticsecrets.com/2011/04/30/communicating-efficiently-on-web-data-in-writing-a-daily-challenge-for-web-analysts/#comment-13</link>
		<dc:creator>Peter O'Neill</dc:creator>
		<pubDate>Sat, 30 Apr 2011 18:59:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?p=125#comment-13</guid>
		<description><![CDATA[I have to agree that communication of findings is a key aspect of being a good web analyst.  What are your thoughts on the length of emails?  I find myself usually writing long emails as I feel the need to explain and to give details - which can be off-putting to many recipients.  But, to me, a short email will not include all the information they require to make their decisions.  I know I come at this as an analyst so I like more information but where do you think the balance should be between including enough detail without writing an essay?]]></description>
		<content:encoded><![CDATA[<p>I have to agree that communication of findings is a key aspect of being a good web analyst.  What are your thoughts on the length of emails?  I find myself usually writing long emails as I feel the need to explain and to give details &#8211; which can be off-putting to many recipients.  But, to me, a short email will not include all the information they require to make their decisions.  I know I come at this as an analyst so I like more information but where do you think the balance should be between including enough detail without writing an essay?</p>
]]></content:encoded>
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		<title>Comment on About WAS and the author by Penny</title>
		<link>http://www.webanalyticsecrets.com/about/#comment-12</link>
		<dc:creator>Penny</dc:creator>
		<pubDate>Tue, 26 Apr 2011 15:10:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?page_id=2#comment-12</guid>
		<description><![CDATA[Hi Rafi, the next post is coming soon, stay tuned!
Penny]]></description>
		<content:encoded><![CDATA[<p>Hi Rafi, the next post is coming soon, stay tuned!<br />
Penny</p>
]]></content:encoded>
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		<title>Comment on About WAS and the author by Rafi</title>
		<link>http://www.webanalyticsecrets.com/about/#comment-10</link>
		<dc:creator>Rafi</dc:creator>
		<pubDate>Sat, 23 Apr 2011 20:41:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.webanalyticsecrets.com/?page_id=2#comment-10</guid>
		<description><![CDATA[Hi Penelope,

I visited your site to see if there were any new posts and I assume others have done the same. Haven&#039;t seen anything this April, write something! You know you have my support.

Happy Easter.

Rafi]]></description>
		<content:encoded><![CDATA[<p>Hi Penelope,</p>
<p>I visited your site to see if there were any new posts and I assume others have done the same. Haven&#8217;t seen anything this April, write something! You know you have my support.</p>
<p>Happy Easter.</p>
<p>Rafi</p>
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