Category Archives: Web Analytics Challenges

Thoughts on the 2012 Adobe Digital Marketing Summit

Posted on June 5, 2012 by Penny

For the third year running, I attended the EMEA Adobe Summit and I wanted to share my thoughts on what I felt was worth highlighting, please do let me know your thoughts too by commenting! I have broken this article … Continue reading →

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Always overanalyse the business implications of getting a new web analytics tool

Posted on March 4, 2012 by Penny

In the online world, new technology whether it is measuring technology or otherwise is constantly being thrown at us and this can be overwhelming at times. One of the main reasons for this endless product/tool/feature release cycle is because the … Continue reading →

Posted in Secrets of Web Analytics, Web Analytics Challenges | Leave a comment

Web analytics careers: web analytics is a whole world in its own right!

Posted on October 22, 2011 by Penny

When I chose to go into pure web analytics 3 and a half years ago, I thought it was both a risk and an opportunity. My previous jobs had been in marketing where I got involved in all sorts of … Continue reading →

Posted in Web Analytics Careers, Web Analytics Challenges | 2 Comments

Practice web analytics when KPIs are up to understand why they go down.

Posted on July 24, 2011 by Penny

Web analysts are a lot more likely to be tasked to perform web analyses when things go wrong than when things go well. If your site starts encountering a drop in sales or a significant rise in bounce rate, web … Continue reading →

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Omniture Summit 2011: My Highlights

Posted on June 4, 2011 by Penny

I was lucky enough to attend the 2 day Omniture Summit EMEA this year in London and I thought I would write about it as it definitely was THE digital party of the year. The reason I loved that event … Continue reading →

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Communicating efficiently on web data in writing: a daily challenge for web analysts.

Posted on April 30, 2011 by Penny

Web analysts do a lot of thinking and a lot of research on their own on a daily basis. Yes, web analysts spend a lot of time with themselves. But the ultimate goal of their work is to do something … Continue reading →

Posted in Web Analytics Challenges | 4 Comments

Context is STILL everything in Web Analytics…

Posted on March 20, 2011 by Penny

Long time no speak, it’s good to be writing again! Yes, context is still everything. By the way, in my previous post Context is everything in web analytics not numbers, I was talking about how Hitwise could give you market … Continue reading →

Posted in Web Analytics Challenges | 1 Comment

Web Analytics and Change: Do these two concepts really go together?

Posted on January 2, 2011 by Penny

Yes, I understand that this is quite a controversial and rather unexpected choice of topic for a web analytics blog, however, this is a problem I have been encountering from the day I started working in web analytics. Sure, it … Continue reading →

Posted in Web Analytics Challenges | 2 Comments