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- Thoughts on the 2012 Adobe Digital Marketing Summit
- Always overanalyse the business implications of getting a new web analytics tool
- Web analytics careers: web analytics is a whole world in its own right!
- Practice web analytics when KPIs are up to understand why they go down.
- Omniture Summit 2011: My Highlights
- Penny on Web analytics careers: web analytics is a whole world in its own right!
- DJ on Web analytics careers: web analytics is a whole world in its own right!
- Penny on Practice web analytics when KPIs are up to understand why they go down.
- Oliver Wallace on Practice web analytics when KPIs are up to understand why they go down.
- Rafi on Communicating efficiently on web data in writing: a daily challenge for web analysts.
Category Archives: Web Analytics Challenges
For the third year running, I attended the EMEA Adobe Summit and I wanted to share my thoughts on what I felt was worth highlighting, please do let me know your thoughts too by commenting! I have broken this article … Continue reading
In the online world, new technology whether it is measuring technology or otherwise is constantly being thrown at us and this can be overwhelming at times. One of the main reasons for this endless product/tool/feature release cycle is because the … Continue reading
When I chose to go into pure web analytics 3 and a half years ago, I thought it was both a risk and an opportunity. My previous jobs had been in marketing where I got involved in all sorts of … Continue reading
Web analysts are a lot more likely to be tasked to perform web analyses when things go wrong than when things go well. If your site starts encountering a drop in sales or a significant rise in bounce rate, web … Continue reading
I was lucky enough to attend the 2 day Omniture Summit EMEA this year in London and I thought I would write about it as it definitely was THE digital party of the year. The reason I loved that event … Continue reading
Web analysts do a lot of thinking and a lot of research on their own on a daily basis. Yes, web analysts spend a lot of time with themselves. But the ultimate goal of their work is to do something … Continue reading
Long time no speak, it’s good to be writing again! Yes, context is still everything. By the way, in my previous post Context is everything in web analytics not numbers, I was talking about how Hitwise could give you market … Continue reading
Yes, I understand that this is quite a controversial and rather unexpected choice of topic for a web analytics blog, however, this is a problem I have been encountering from the day I started working in web analytics. Sure, it … Continue reading