Category Archives: Secrets of Web Analytics

Always overanalyse the business implications of getting a new web analytics tool

In the online world, new technology whether it is measuring technology or otherwise is constantly being thrown at us and this can be overwhelming at times. One of the main reasons for this endless product/tool/feature release cycle is because the … Continue reading

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Context is everything in web analytics, not numbers.

Web analytics is not all about numbers, in fact, numbers do not mean anything without context. Yes, numbers don’t mean it all. Let’s go back to basics and let’s take a look at the very well known business statement: your … Continue reading

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How to provoke change with data

I wanted to follow up on my previous post Web Analytics and Change: Do these two concepts really go together? just so we don’t stay on a dark note and think that web analytics and change are two incompatible concepts. … Continue reading

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