Author Archives: Penny

Amazon offers a great User Experience: Yeah right.

I stopped counting the number of times I heard this phrase or the number of times I heard myself say it. However, after having such a bad user experience on their website before Xmas last year, I have come to … Continue reading

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Be bold with digital analytics and make it to the Board!

Hi, it has been a little while I know; things have been very busy this year work wise and life wise so I have not had much time to write here… However, my passion for the world of digital analytics … Continue reading

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Increasing efficiency and reducing waste in digital analytics

Increasing efficiency and driving better digital performance is the essence of digital analytics. As analysts, that’s what we do: we look at digital data and try to understand where the threats and opportunities are for a business; we do this … Continue reading

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Thoughts on the 2012 Adobe Digital Marketing Summit

For the third year running, I attended the EMEA Adobe Summit and I wanted to share my thoughts on what I felt was worth highlighting, please do let me know your thoughts too by commenting! I have broken this article … Continue reading

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Always overanalyse the business implications of getting a new web analytics tool

In the online world, new technology whether it is measuring technology or otherwise is constantly being thrown at us and this can be overwhelming at times. One of the main reasons for this endless product/tool/feature release cycle is because the … Continue reading

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Web analytics careers: web analytics is a whole world in its own right!

When I chose to go into pure web analytics 3 and a half years ago, I thought it was both a risk and an opportunity. My previous jobs had been in marketing where I got involved in all sorts of … Continue reading

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Practice web analytics when KPIs are up to understand why they go down.

Web analysts are a lot more likely to be tasked to perform web analyses when things go wrong than when things go well. If your site starts encountering a drop in sales or a significant rise in bounce rate, web … Continue reading

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Omniture Summit 2011: My Highlights

I was lucky enough to attend the 2 day Omniture Summit EMEA this year in London and I thought I would write about it as it definitely was THE digital party of the year. The reason I loved that event … Continue reading

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Communicating efficiently on web data in writing: a daily challenge for web analysts.

Web analysts do a lot of thinking and a lot of research on their own on a daily basis. Yes, web analysts spend a lot of time with themselves. But the ultimate goal of their work is to do something … Continue reading

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Context is STILL everything in Web Analytics…

Long time no speak, it’s good to be writing again! Yes, context is still everything. By the way, in my previous post Context is everything in web analytics not numbers, I was talking about how Hitwise could give you market … Continue reading

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