Web Analytics Secrets was created so that I could share my points of view and interrogations about web analytics (but not only…) with other web analytics addicts. The web is full of web analytics articles but I have not come across many web analytics blogs by day to day web analysts and I think it’s a shame, hence Web Analytics Secrets.
Web analytics can not be looked at in isolation, well, it can in theory, but it shouldn’t. Instead, web analytics should assist businesses in shaping their e-commerce, online and marketing strategies. Therefore, I will also be talking about the 3 areas listed above.
A few words about me, the author of this blog. Well, first of all my name is Penelope Bellegarde and I currently live in London which, trust me, from a web analytics perspective is a great place to be! I worked in marketing and online for a few years and then I decided to specialize myself in web analytics. So far, I have worked in the consultancy, automotive, media and travel industries, all of them presenting various challenges.
Oh, one last thing, there will be adverts on this blog at a later stage. These ads will be kept relevant and they will not be intrusive. I hope this does not put you off. Ok, now let’s start talking!!